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Duke University

In preparation to launch a 5-year $3.25 billion campaign, Duke engaged Plus Delta to help create a culture of fundraising across the institution that would include a common methodology, language and approach to the challenge the team had in front of it.


  • At the time of the campaign, there were a significant number of new gift officers on board with varying degrees of development training.
  • The centralized advancement function didn’t have staffers dedicated to training.
  • Duke needed to provide real-time help to their team members so they could make immediate progress with the campaign.

Benefits & Results

  • $5+ million fundraising return on the initial investment by the end of the first 10-month engagement.
  • More than 70 gift officers have gone through the Discipline of Frontline Fundraising (DFF) program and are now more disciplined and aligned with their fundraising efforts.
  • Real time results with better integration, camaraderie, and collaboration among fundraisers across schools and units.