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Haverford College

Haverford first engaged PDP during the quiet phase of what would mark the College’s most ambitious campaign to date. Haverford needed to quickly establish a strong culture of philanthropy and bring the frontline fundraising team as well as all fundraising partners up to speed with an aligned, strategic approach to achieving their objectives.

Challenges

  • The College had a largely new staff with different levels of experience.
  • Development was working with a relatively small alumni base of 13,000 and a highly concentrated core of prior donors.
  • The College needed a sustainable, repeatable approach to fundraising and to re-set donor experience with the institution.

Benefits & Results

  • The frontline fundraisers improved dollars raised – from $14.3M the year prior to working with Plus Delta to $17.5M the year after going through Plus Delta’s DFF program –while also increasing the number of proposals generated by 146% and raising their ask-to-grant ratio to over 90%.
  • Gift officers were able to achieve gains by taking a much more structured and disciplined approach to each donor conversation. They began having much clearer and crisper conversations with donors about philanthropy and building trust through transparency, an approach that had a particularly strong impact with the parents of students.
  • Gift officers became more confident and more effective at qualifying prospects and moving these prospects through the donor engagement process™ to a gift.