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Wright State University

Gearing up for its first major campaign, Wright State engaged PDP to evolve the University’s fundraising culture and accelerate and increase fundraising yields.

Challenges

  • The University had a relatively young fundraising organization both in terms of the maturity of the operation and the relative experience of their gift officers.
  • A culture of philanthropy had not been developed with external constituents, many of whom were disengaged from the institution.
  • Wright State was in need of a sustainable fundraising infrastructure and an ability to re-set donor expectations.

Benefits & Results

  • After engaging Plus Delta Partners and completing the DFF program, the Wright State fundraising team made significant gains across multiple key fundraising metrics.  The number of major gifts closed increased by 51%, solicitations increased by 33%, solicitation close rates improved by 19%, and the average major gift size increased by 25%.
  • The University developed a more disciplined and transparent approach to Discovery meetings – helping to make these gains possible.
  • The team also achieved all of these gains while only increasing the number of prospect meetings by 1% with focus on productivity (vs simply increased activity) and on engaging and qualifying major gift prospects.